Business
without
bullsh-t
“Candid, no-nonsense conversations about the world of business, minus the jargon.”
EP 407 - What does it really take to build a food empire from scratch?
We're giving our chat with John B Stapleton - serial entrepreneur, investor, and co-founder of the New Covent Garden Soup Company and Little Dish a re-run to remind us about the hard-won lessons behind his multi-million-pound successes.
From inventing the UK’s fresh soup category to mentoring today’s challenger brands, John shares his insights on:
- Why resilience beats a “genius idea” every time
- How to raise investment when the market is stacked against you
- The truth about failure - and why it’s the best teacher for entrepreneurs
- Bootstrapping until you “know what you’re doing”
- The entrepreneurial ego: small “e” vs big “E”
Whether you’re launching your first startup or scaling towards exit, this episode is packed with real-world advice on how entrepreneurs really win - and why sometimes failure is the very thing that sets you up for millions.
Perfect for founders, investors, and anyone navigating today’s uncertain business landscape.
*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*
Spotify Video Chapters:
00:00 BWB with John Stapleton
00:40 John's Background and Achievements
01:19 Current Business Climate and Challenges
04:22 Investment Strategies and Advice
12:45 Mentoring and Advising Startups
14:25 Mission Ventures and Investment Platforms
18:17 Entrepreneurial Traits and Success
24:43 The Birth of Lamborghini
25:22 The Cult of Entrepreneurial Personality
26:29 The Value of Failure
28:51 Consumer Insight and Resilience
30:05 The Fresh Soup Revolution
34:21 Quickfire - Get To Know John
41:26 Wrap Up
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"Having a dog in the office increases productivity"
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“We are looking at a bridging round of funding”
Translation:
I’m staring at the bank balance and we have literally run out of money.
BWB Explains: A bridging round is a quick injection of cash to tide you over in terms of cash until you close your next round of fundraising. See also “Burn Rate” and “Runway”
Meet our team…
By day partners in Oury Clark, a pioneering UK professional services firm, by night (well early evening usually) podcast hosts extraordinaire. Lawyers and Accountants, but not as you know them.






