EP 04 - Chris Howard: "The point of a brand is to change people's behaviour by doing something f*cking incredible"

In the latest episode of Business without Bullsh-t, Andrew Oury and Dominic Frisby speak with Chris Howard, co-founder of The Rattle.

Chris studied at MIT and was a Professor of Physics at Harvard before becoming an entrepreneur. The Rattle is a disruptive collective hub focused on helping artists, creatives, and start-ups develop and sell their products on their own terms. He’s also a massive foodie.

The three discuss Chris’s smart, clear-cut perspectives on the reality of today’s creative industries, the true value of an artist and how to approach monetisation in today’s climate.