John co-founded New Covent Garden Soup Co. and Little Dish scaling them up to £20M+ each in revenue before exiting. He now focuses on mentoring, investing and building challenger food brands in food and drink as part of Mission Ventures.

John tells us about how he built New Covent Garden Soup Co. What defines a good entrepreneur. The effects that ‘normalised’ global crisis is having on business and investment. And how startups should pivot, adjust and formulate business plans and to keep moving forward amid today’s economic climate. He also explains why the culted entrepreneur personality on social media qualifies for the big bin of bullshit.

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