Kevin is the Founder of Kaytea an artisan tea and organic cold brew ice tea .. served in a can!

We talk to Kevin about the reality of raising money, challenges dealing with product buyers and the pain of fighting for shelf space. We speak about why Kevin started an ice tea brand, his approach to product branding, and his experience launching the business during COVID.

Kevin also tells us why having a mentor has helped him to build Keytea and why he thinks people being ‘too busy to reply to emails’ qualifies for the big bin of bullshit.

Kevin’s recommendations:

The Grocer (magazine)

The Economist (magazine)

Hungry (podcast)

Brand Growth Heros (podcast)

Zoe (podcast)

How I Built This (podcast)

FKJ (musician)

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