Nisha is the co-founder of Naksha, an award-winning F&B startup which launched in November 2020 after winning a place in a National Incubator Programme in the UAE. The concept – a unique spin on meal kits helping ordinary folk to cook adventurous food from around the world, at home.
We speak about how Naksha was born and the journey to winning the National Incubator Programme which fast-tracked Naksha products onto major retailer’s shelves. We discuss the range of challenges F&B startups currently face and how Nisha believes they could be tackled. She also tells us why the current Minimum Order Quantity levels set by manufacturers qualify for the big bin of bullshit.
Nisha’s recommendations:
Hard Boiled Wonderland And The End Of The Earth – Haruki Murakami (book)
Gattaca (film)
The Missing Cryptoqueen (BBC podcast)
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