Daniel is founder of Made For Drink – simple, authentic and utterly delicious snacks to be enjoyed with a drink. Major listings include The Fat Duck, Waitrose, Sainsburys and Fortnums, as well as partnerships with Laurent Perrier, English Heritage and Molson Coors. Made For Drink were also winner of the Edie Sustainability Leadership Award in 2022.
We discuss the challenges and successes that Daniel has faced during his journey in the snack industry, his thoughts on the industry’s future, the sustainability measures they took and how it backfired, and the necessity for leadership and vision in the food industry. Daniel also explains why categorising food as good and bad qualifies for the big bin of bullshit.
Chapters:
00:34 Discussing Daniel’s Business and Product Tasting
01:28 Deep Dive into Daniel’s Business Journey
02:42 Exploring the Challenges and Doubts of Running a Business
03:32 Manufacturing and Scaling the Business
12:22 Transition from Manufacturing to Outsourcing
15:26 Fundraising and Investor Relations
20:48 Reflections on Business Growth and Future Plans
25:08 Downsides of Sustainable Packaging
26:16 The Crisis of Product Recall and Production Halt
26:36 Impacts of Packaging on Product Quality
26:50 Struggles of Meeting Business Targets
27:09 Challenges of Product Development and Innovation
29:13 The Need for Leadership in the Snack Industry
32:37 The Role of Small Businesses in Achieving Net Zero
33:19 Importance of Clear Guidelines for Carbon Emissions
38:29 The Exmoor Carbon Project: A Personal Initiative
43:04 Bullshit In Business – Misconceptions about Good and Bad Food
48:24 The 10 Second Quickfire Round – Getting To Know Daniel
50: 43 Daniel’s Top Tips for Entrepreneurs
50:45 The Importance of Passion and Vision in Business
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