EP 311 – Adam is CEO of GH05T, a social media agency operating with no marketing, no social media and no web presence.

GH05T works with global brands, entertainment properties, High Net Worth individuals and celebrities making over 750 pieces of content a month and reaching over 50 million people.

We discuss GH05T’s origin, operational philosophy, and its evolution from managing celebrity accounts to strategising for brands, sports events, and C-suite executives.

Adam shares insights into the complexities and pitfalls of social media expertise, the industry’s evolution, and the importance of honing one’s strengths. He also explains why self-professed (but far from) social media experts qualify for the big bin of BS

Chapters:

00:00 BWB with Adam Biddle

01:20 The Early Days of Social Media

02:33 Evolution of Ghost’s Business Model

03:30 Challenges and Changes in Social Media

03:54 Managing a Social Media Agency

04:36 From Celebrities to Brands

05:28 The Role of Technology in Social Media

08:18 The Importance of Marketing Budgets

18:10 Dyslexia and Leadership

29:20 Adam’s Journey into the Music Industry

32:59 Navigating Talent Acquisition in Social Media

34:55 Challenges in the Social Media Industry

35:45 Understanding Social Platforms and Content

40:49 The Impact of Social Media on Society

54:34 Quickfire Round – Getting to Know Adam

Adam’s recommendations:

Zucked – Roger McNamee (book)

The Seven Habits of Highly Effective People – Steven R Covey (book)

The Rest is Politics (podcast)

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